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Facility-Use Guidelines

How To Get The Most From School Venues

By Marcia Bradford

Basic Steps To Planning Sports Events At High Schools & Colleges

• Prior to scheduling an event, find out if the school has a written policy regarding the use of its athletic facilities; read it carefully and, if possible, get it reviewed by legal counsel.
• Offer additions or amendments to the policy if items you require are not included.
• Ask for references of other groups that have held sports events at the facilities.
• Meet with school officials to develop pro-active steps to ensure a successful event and to avoid potential problems.
• Make sure all of your organization’s participants—athletes, families and fans— understand the rules of the facility and the penalties for breaking those rules.
• Try to have a back-up plan in case the school needs to cancel for some reason; look for an alternative facility in the area or have an alternative date.
• See if you can work with a local sports group by offering concessions or hosting a fundraiser to offset costs and labor.

When seeking facilities to hold tournaments or other sports contests, event planners often turn to colleges and high schools. After all, these venues are typically well equipped with the appropriate facilities for sports activities. However, it is critical that event planners work with administrative staff and managers at the host institution to develop a facility use policy that will provide guidelines for a number of issues that might arise.

Donna A. Lopiano, president of Sports Management Resources, a sports consulting group in Easton, Conn., said it is very common for schools and universities to rent out their facilities to non-affiliated sports groups, and most have very specific policies and procedures for doing so that clearly delineate priorities to protect the school from liability. “Because most of these institutions are so experienced at facility rentals, the sports event planner should place great weight in meeting with the school officials in charge of facilities, not only making sure that they understand all policies and procedures but also that they pick their brains for advice on best practices and what not to do,” Lopiano said. “There are all sorts of key points that such conversations can reveal—from handling security, parking, and ambulance requirements to traffic issues that have occurred at major events to concessionaires that have successfully and responsibly operated in the facility.”

Lopiano, who has developed a sample policy on the use of athletic facilities by non-affiliated groups, said most schools find it helpful to rent out their facilities and are eager to work with event planners. “With regard to benefits, economic realities don’t usually allow schools the luxury of turning down rental fees from outside users. Maximizing facility use and revenues is an essential administrative responsibility.”

Some public schools or colleges view sharing their facilities as a public responsibility, while private institutions may consider allowing others to use the facilities to be a good public relations and marketing opportunity, she added.

Overall, event planners indicated there are a number of benefits to using college and high school athletic facilities as opposed to other types of venues that are not necessarily designed for sports. “The pros of using sports facilities at schools are that they usually have fixed seating and the appropriate ceiling height,” said Carol Benedetto, director of events for COA Cheer and Dance, a group that often uses high school and college athletic facilities for competitions. “Also, their concessions are reasonably priced and the parking is usually free or very reasonably priced.”

Youth Basketball of America (YBOA) uses school facilities for most of the more than 250 tournaments held around the country, including those events held in and around its home base near Orlando, Fla., according to Donald Ruedlinger, president. To ensure a cooperative process, the organization has representatives in each state who have contacts with high schools and colleges, he said.

“We usually deal with the principal or the board of education for these facilities, and if you have principals that are sports-oriented, they are very helpful in helping you get these facilities to use,” Ruedlinger said.

Potential Pitfalls
Among the potential pitfalls that may occur when renting or using school or university athletic facilities, the most typical are facility care, sufficient supervision of participants, proper spectator crowd-control procedures, and insurance and liability considerations, according to Lopiano. “The more experienced the school, the stronger the policy and procedure requirements and the less likely these pitfalls are to occur,” she said. “It’s also important for the event and the facility to be a match in terms of type.”

Resources
For assistance in developing a facility use policy for your sports program or at your athletic facility, contact:

Donna A. Lopiano, Ph.D.
Sports Management Resources
(203) 371-8577
dlopiano@sportsmanagementresources.com
www.sportsmanagementresources.com

Ensuring the safety of the participants and protecting the property from damages are two of the most essential reasons that administrators of educational athletic departments should have established policies, Lopiano said. “No matter what the purpose of the outside group’s activity, it is important for the educational institution to ensure proper protection of its property and management of liability risk associated with such activities.”

Many of these issues are covered in Lopiano’s sample policy, under “General Use Policies.” She advises host schools to clearly establish in writing that renters are responsible for following posted fire and safety regulations, and that renters provide their own insurance and announce emergency procedures.

Benedetto said she appreciates schools that have developed policy guidelines for athletic facilities’ use, but, when necessary, she proposes changes and adds items she feels should be included. “In most cases, we use a standard contract that the venue provides,” she said. “We make revisions with additional information that changes from event to event. We have asked to add certain stipulations that cover us if the venue is negligent.”
She added that the school or college usually provides the security personnel, which is typically included in the facility rental fee.

Ruedlinger said YBOA takes responsibility for the safety of players by providing trainers at national tournaments and using 911 “because most of our facilities are within five or 10 minutes of an emergency call to the paramedics.

“When using a school facility, we highly recommend that you have either the boys’ or the girls’ basketball coach, athletic director or someone else from the school to serve as the site director,” he said. “This gives you protection in case something happens. If there is any damage by YBOA, our insurance policy covers us and the school.”

Schedules & Fees
Scheduling is an area that poses some of the greatest potential for conflict between an educational facility and a sports event, so Lopiano recommends that schools develop strong safeguards to protect themselves from over-scheduling and limit their liability if they need to cancel an event for any reason. For example, guidelines should make it clear that the school decides when weather conditions warrant cancellations or suspension of events. Right-to-cancel clauses are strongly recommended for all school athletic facility use policies, she added.

One way that Benedetto works to avoid conflicts is by trying to schedule all COA Cheer and Dance events at least a year in advance. This is sometimes difficult because she must wait for the athletic department to finalize its schedules, she said. In general, she advised maintaining a good relationship with the facilities manager to better deal with problems that might arise. “We have been moved due to a conflict,” she said. “But the university was very flexible and moved us to a week later, which worked out much better for both of us.”

Benedetto has found that rental fees vary depending on the size of the school, location of the school and the time of year. Again, cooperative arrangements can be beneficial, she said. “We sometimes co-host events with the local cheer program as fundraisers for their squad. At these events, most of the schools will donate the building for the day, but will charge for expenses like clean-up and heating/cooling.”

Ruedlinger said his group assumes the cleaning responsibilities at YBOA events. “We always make it a point to leave the facilities as they were when we started. This is very important because we feel that we are a partner with the school that we are using. Our people are expected to respect and follow our guidelines or their teams will not participate.”

Concession sales often offer a way to develop a mutually beneficial relationship with a school and potentially reduce rental fees, Ruedlinger said. “At our national tournaments that we host in Polk County, Fla., we let all the schools that participate with us have the concessions. They do real well in running the concessions and making income for their various sports organizations.”

Lopiano said facilities managers at high schools and colleges need to make very clear that certain activities are prohibited on the premises. While some of these rules—such as no alcohol or controlled substances, no fighting or gambling—may seem obvious, others—such as prohibitions against climbing walls and using flammable subtances—may not be as well understood. Still, all are important safety issues and the consequences for violating these rules should be severe, she said.

Lopiano also stressed the importance of school officials to have legal counsel review any written policy guidelines for using athletic facilities and to make sure that all elements of the policy conform to institutional policy and to applicable local, state and federal laws.

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